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Volume 6 Issue 2
Volume 6 Issue 2
B2B Special - Leighs Paints - Re-engineering the British Manufacturing Company
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Articles for this Issue
Conference - Customer satisfaction and loyalty
Driving change through customer feedbackLinda Wallace, Executive Director of Customer Service,...
Latest Thinking - Satisfied defectors or hostage customers
At the moment, the business and marketing media are full of the value of customer retention....
Latest thinking - Commodity products: is there an alernative to selling on price?
How do companies compete in markets for basic, undifferentiated, commodity products? Traditionally...
Research - Interviewing hard to reach customers
ONE OF THE MAIN ASPECTS OF B2B RESEARCH THAT DISTINGUISHES IT FROM B2C IS THE GREATER DIFFICULTY OF...
Case Study - James Walker puts itself in the customers shoes
James Walker Group is a dynamic global manufacturing organisation that supplies a vast range of...
Conference - UK customer Management
In the last issue of Stakeholder Satisfaction we covered the employee engagement aspects of the UK...
Book Review - Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisionsby Dan Ariely Book reviewThis...
Case Study - Leighs Paints
Leighs Paints: re-engineering the British manufacturing company. A great transformation story.
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