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Volume 6 Issue 3

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Volume 6 Issue 3
Loyalty - Customer insight or sales promotion?

Articles for this Issue

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In November 2004, Hurricane Frances was rushing towards the Florida coastline. Some residents were...
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Consumers today have more choices of products and services than ever before, but they often remain...
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"Customers don't come first....employees come first”at least according to Richard Branson. NCFE,...
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Paul Stoddart, Marketing Manager, Johnsons ApparelmasterJohnsons Apparelmaster is a leading UK...
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THE NATIONAL MEASURE OF CUSTOMER SATISFACTIONWave 5 Results: July 2009Service continues to improve...
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There are numerous quality marks circulating in different industries, but as a dedicated fieldwork...
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The European Customer Experience World conference was held at the Radisson, Heathrow Airport on the...
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Why are complaints valuable?It’s a cliché, for good reason, but complaints provide businesses with...
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Risk The Science and politics of FearDan Gardner Book coverIt could be argued that we live in...
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